Brand Director. Brand Strategy. Survived the 70s.
Most of my career has been in the fashion industry and I lived overseas in Germany for 15 years. Lots of travel and unique business experience worldwide allow me to be an excellent liaison in translating branding for any business owner.
One thing I’ve learned after working with a luxury fashion brand is how important ‘fit’ is. This is how I feel about branding for business. I believe in a couture-style approach rather than a cookie-cutter formula. Everyone’s business is unique and I love drawing out that particular quirkiness and developing that in their brand. Like the designers in the high fashion houses, translating an idea into the right fit is an art. This is what I emulate and create with my clients.
Sounds fancy? Well, it is, and fun. Discovering the brand concept that lies within my client is the best feeling ever.