Nicole Mastrangelo traded in her successful corporate career in luxury sales and marketing to join her parents in ownership of their 30-year-old family pest control business.

Once Nicole implemented dynamic strategies to expand their digital presence through high-impact content and personal branding, the growth became immediate and transformative. Over the course of seven years, it drew the attention of other business owners within the industry and beyond.

Once Nicole recognized this gap in the small business community, she began to volunteer as a mentor, helping owners apply and integrate digital strategies for success in today’s hybrid business landscape. Through mentorship, she became aware of the unique needs and challenges faced by many women in business, particularly regarding imposter syndrome.

The work of personal branding, storytelling, and thought leadership is about more than just building visibility. It’s about honesty and authenticity—being brave enough to be seen for who you truly are. That is what yields high-impact content that truly connects and inspires.

In 2021, Nicole founded The Daily Drip to help businesswomen find their voice and build the courage to amplify it. Today, she serves as CEO and Editor-in-Chief of this innovative omnichannel media platform.

The Daily Drip's "for us by us" approach allows the team to provide high-impact content for the modern businesswoman while amplifying the voices of local female industry experts and expanding their capacity for impact.

From Palm Beach to South Beach, Nicole's community continues to expand, evolve, and thrive. Next to motherhood, it has truly been the experience of a lifetime for her to be a part of something so special.