The marketplace has changed.

Whether you’ve felt it directly or indirectly, the truth is unavoidable: Today, how we discover, learn, and make our buying decisions has fundamentally shifted.

According to McKinsey & Company, more than two-thirds of today’s discovery process starts on social media, and on average it takes approximately 7 hours of cumulative consumption of content to develop enough trust before taking action.

Today, an overwhelming majority of the sales process is happening online through high-impact content from a person - not a brand logo.

And this pattern of discovery and engagement behavior permeates nearly every industry and is particularly critical for industries that demand high levels of trust.

In fact, a 2023 study by Quest Diagnostics found that almost 1 in 4 Americans turn to social media for medical information, a statistic that increases by nearly 40% for Gen Z and millennials, leading to a spike in physician and clinician personal brands (aka “influencers).

The same has happened in law, finance, marketing, business consulting, education, and more.

Influencer marketing has become an inside job and many of today’s leading voices are executives, business leaders, and founders who serve as the ambassadors of their organization.

As a result, organizations large and small are quickly adapting and allocating serious budget toward amplifying the people behind their logos:

• PayPal’s new “Head of CEO Content” role.
• Deloitte’s new full-time “Corporate Influencer” role.
• Internal ambassador networks.
• Founder led brands leading the way.

These moves aren’t just about “social media.” They’re about 21st century infrastructure — modernizing the way brands are discovered, earn trust, build authority, and maintain a competitive advantage.

Because today, trust is established online, before the meeting, through social media, and it’s powering inbound leads, higher quality leads, shorter sales cycles, collaborative opportunities, talent recruitment funnels and more.

So, what if an organization could develop its own in-house ambassadors- its own influencers? What if WE could wield our own influence to propel our organization’s goals and objectives?

Today, business leaders- and nearly 80% of fortune 500 hundred Csuite executives- are doubling down on building a digital presence all their own through the power of Thought Leadership and Personal Branding.

The results? A halo effect for the organization including stronger awareness, higher engagement, increased revenue, improved talent acquisition and retention, new growth avenues and more.

The Daily Drip Thought Leadership Program® provides a reframe and step-by-step breakdown on how you and your key team members can build an influential personal branding strategy that drives results. Learn:

• Our 4-part framework for consistently and efficiently creating content that builds trust and generates tangible opportunities
• How to position yourself as a leading voice and industry authority
• How to position yourself as a (relatable + likable) HUMAN
• How to attract business opportunities, strategic partnerships, top talent, speaking engagements, media placement, publishing endorsements, and more
• How to curate your audience into a supercharged ecosystem that propels your business

This 21st century training is ideal for:

• Leaders, not technicians. Those either actively leading teams or those who have natural leadership skills and the inclination to step up and lead others.
• Established (mid-senior level) professionals who value digital presence (perhaps they already maintain a minimum basic presence for themselves)
• Are ready and willing to be seen publicly as an industry leading voice/ organization ambassador (they seek visibility, they speak on the panels, they sit on the boards, they’re out in community- or they want to be)
• They are growth oriented and want to be relevant and competitive in a rapidly changing world (they will be willing to prioritize personal brand building and invest the time to execute the program)

Training Agenda

• The Hybrid Landscape, Discovery and Decision-Making Process in the 21st Century
• What is Content?
• What is Thought Leadership?
• How do you know it’s working? The Tangible Impacts of Thought Leadership on an Organization
• Exercise: Engagement Strategy Road Map
• Exercise: Building Your Target Audience Profile
• The 4 Pillars of Thought Leadership Content
• Storytelling 101 and The Anatomy of a Story
• Exercise: Persona Mapping- Building Your Digital Character
• The Role of AI in Thought Leadership
• AI Prompts for Content Creation
• Short Form vs Long Form Content: When to Use Which
• Multi-Modal Thought Leadership: Repurposing for Other Platforms

Workshop Schedule

8am-9am Check-In, Mingle + Light Bites

9am-12:30pm Workshop

12:30pm-1:30pm Lunch Break

1:30pm-4:30pm Workshop

4:30pm-5pm Key Takeaways, Q&A

Pricing

$1,695 *Price includes facilitation, all curriculum materials, breakfast and lunch