Facilitated by: FSBDC at the University of South Florida

A webinar providing an overview of the marketing process for small business, as well as a close look at all elements of a marketing plan. Marketing is the driver of revenue growth and an imperative for small business success. Topics include the traditional four “P’s” of marketing – Product, Place, Promotion, and Price – as well as three new “P’s” with special application to small businesses – Positioning, People, and Planning.

Speaker(s): Rafael Pratts - Area Manager - FSBDC Osceola County