Hosted by CAPSTRAT

Investing in business development should be a number one focus for all organizations. Yet, surprisingly, many businesses’ sales and marketing strategies still lag behind other priorities. The pandemic and technological innovation are accelerating change at an unprecedented speed, forcing professionals to quickly adapt to new ways of promoting their products and services.

Clients have increasingly high expectations for a personalized experience: they want to be delighted beyond your primary service. Now, B2B companies are seeking to mirror the rich customer experience developed by B2C companies, as doing so is essential to drive long-term growth and earn customer loyalty.

Join our 60-minute workshop featuring expert business growth consultant, Kathy Steele, CEO & President of Red Caffeine, as she shares:

• How to build a scalable plan for attracting, retaining, and delighting customers in our evolving economy
• Creating a revenue generation system that incorporates the people, tools, technologies, and processes needed to be competitive and successful in sales and marketing

Details

• Wednesday, August 24, 2022
• 60-minute programs
• Will include breakout sessions for networking